speculative project
Resy is a hospitality platform that powers restaurants around the world and makes it easy for passionate diners to make reservations.
OVERVIEW
Resy, a leading restaurant reservation platform, aims to further enhance its user experience by incorporating additional features that cater to the evolving needs of diners and restaurants. This UX project will focus on identifying and designing these new features, ensuring a seamless and enjoyable experience for all Resy users.
OBJECTIVES
Conduct user research to understand the pain points and unmet needs of both diners and restaurants on the Resy platform.
Develop user personas to represent the target audience and guide the design process
Design high-fidelity prototypes for testing and refinement.
Implement the finalized designs and monitor user engagement and satisfaction metrics.
Our Team
Ryan Preske | Senior Designer
Haddasah Bixon | Project Manager, Designer
RESULTS
Through the implantation of paying through the app, and the added “Friend’s Feature” customer satisfaction was increased. These updates also increased bookings and restaurant revenue. This enchanced brand reputation and recognition as a leading provider of innovative restaurant reservation solutions.
Timeline (2 Weeks)
Phase 1: User Research and Feature Ideation
Phase 2: Design and Development
Phase 3: User Testing and Iteration
Phase 4: Implementation and Evaluation
Bedylin Urizar | Researcher, Information Architect
Matthew Kelly | Researcher, Designer, Copywriter
Users Said:
“I only take recommendations from trusted sources or friends"
“ I like have receipts and confirmations”
“I’d like to pay my bill on an app and leave”
“Booking online should take minimal steps”
“I appreciate a loyalty program”
“I would use a booking app more if there was an incentive”
Persona’s
RESEARCH
Our research we began with a competitor and comparable analysis. It was important to look at similar apps that the public is using to book reservations and understand how these applications worked. What functions and features did they offer? What cities were they offered in? After looking at these companies we could look at the Resy App itself with fresh eyes.
In-depth interviews were conducted with both existing users of the Resy app, and those who do not currently use an application to book a reservation. Insights were gathered of their experiences, preferences and pain points. It was important to know how they booked, when or how far in advance they booked, what they were looking for and how they pay.
Jessie Wilson, 20,Boston,
Full time Student
Behaviors:
•Apps only offer restaurants that Jessie has already eaten at.
•Every review is the same, which doesn't feel honest
•Apps promoting high end restaurants, never offer promos or loyalty programs
Ben Garcia, 32,Boston,
Editorial Director
Core Needs:
His clients needs are of utmost importance. Ben wants to stay ahead of competitors by analyzing the market and identifying trends to ExpandResy’s Network.
Pay Option
Success’s
Through the added features the customer satisfaction was increased. The “Friends Feature” allowed users a more trustworthy way to read reviews and make dining decisions. There was an Increase in diner bookings and restaurant revenue through improved user engagement. Resy’s brand reputation was enhanced and continues to be a leading provider of innovative restaurant reservation solutions.
Confirmation
The Problem
Jessie needs a way to pick new restaurants that have been approved through her social network so that she can try new places that she trusts will be good.
Jessie’s Journey
User Flow
After establishing moments of opportunity we created a flow which dictated the task that we would later ask our prototype testers to complete. Here is a flow that a user like Jessie would take to book a reservation using the added feature of booking through a friends feed.
DESIGN
Wireframes, Sketch’s and Prototypes
After synthesizing interviews and research the design phase began. Our lead designer retained the look and feel of the existing Resy app while implementing the added features. The first focus was to create a “Friends Feed’ where users could see where those in their social network had eaten. This would allow the user to make a more informed decision on where to dine. The second feature added was the ability to pay through the app without having to get the attention of a staff member.
Friend’s Tab
