The Social Closet, a popular online fashion marketplace, aims to further enhance its user experience by incorporating additional features that cater to the evolving trends and preferences of its fashion-conscious users. This UX project focused on identifying and designing these new features, and ensuring a seamless and enjoyable user experience. The founder, Micaela O’herron asked our team to identify areas of opportunity to improve her desktop experience. This included adjustments to design, brand guidelines, added features to attract new users and increase activity.
Overview
Project Objectives
Conduct user research to understand the pain points, unmet needs, and aspirations of The Social Closet's target audience.
Analyze user feedback, industry trends, and fashion forecasts to identify potential feature additions that align with user expectations and market demands.
Develop user personas to represent the diverse segments of The Social Closet's user base and guide the design process.
Create user flows and wireframes to visualize the user journey and interaction with the new features.
Design high-fidelity prototypes for testing and refinement, incorporating visually appealing and intuitive design elements.
Conduct user testing sessions to gather feedback, identify usability issues, and iterate on the designs.
Implement the finalized designs and monitor user engagement, satisfaction, and conversion metrics.
Timeline: 2 Weeks
My Role
Tools
The Team
UX Design
UI Design
Research
Figma
Balsamic
Adobe Photoshop
Adobe Indesign
Trello
Google Docs
Maze
Our Process
RESEARCH
Comparative and Competitive Analysis
A C+C Analysis was the first step that our team took before beginning interviews. It was imperative to look at brands and business’s with similar models, as well as companies in different markets.This provided insight on the functionality of these companies, as well as better prepare us for interview questions.
Brands we looked to:
Interviews
Interviews were conducted with both users and non-users of the platform. It was in these interview’s that patterns and trends were identified and synthesized through affinity mapping. These interviews also provided insight on what users would like to see further more developed or offered from The Social Closet.
Persona:
Quotes from Interviews
“I Wish I could rent things for a longer period of time“
“People uploading pictures of them wearing the item helps me decide how it’ll fit me”
“It feels amazing to get rid of pieces of clothes “
“If I have pieces I’ve invested in I’d love to share them and make a profit”
NAME: Everly, 24, NYC
OCCUPATION: Buyer
NEEDS: She’s looking for clothing she can wear to different events, at a good price point
PAIN POINT: She is having trouble finding clothing that fits properly and is affordable.
BEHAVIOR: She likes to be in style, as well as sustainable.
Journey Map
Key Take aways & Successes
User Flow
Our goal was to develop a more accessible desktop experience for our user’s by updating the global navigation bar as well as implementing a drop-down menu to guide our users through the desktop seamlessly. In doing this we were able to identify additional features to implement which in turn inspired and satisfied our client.
Our client received a updated design of both desktop and mobile, snd a detailed report of all research insights. We closed out the project with both parties feeling satisfied and excited to work together in the future.
Original Typeface was not changed
Logo was updated
A “donate feature” to promote sustainability while also helping a community.
A “About The Founder” banner and tab were added to the homepage to convey Micaela’s message
Spacing of artwork and type was adjusted to create a more aesthetically pleasing and digestible interface
Homepage splash-ages were updated to give users the ability to rent from curated collections.
Homepage banners featuring new up and coming designers were added to create a sense of community and support
